The 60 Second Originator

Customer Acquisition Models PPA - Exclusive Mortgage Leads - Loan Officer A/B Testing

Customer Acquisition Models PPA - Exclusive Mortgage Leads - Lead Source A/B Testing

Measuring and understanding Return on Investment KPI on Loan Officers

Measuring and understanding Return on Investment KPI on Lead Sources

Pricing Engines - Operational Efficiencies for Scale - From Web to Lock

Pricing Engines - Pricing Information and ‘Go/No Go Thresholds’

Pricing Engines - Lead Capture and Pricing Information

Lead Management – Messaging & Managing Leads by Status

Lead Management – Assigning leads by skill level

Lead Management - Response Rates Required by Source

Website Integrations – Consumer Facing Pricing – Referral Business

Adam Stein talks about website integrations and consumers facing pricing

CRM's - Measuring Engagement and Capturing Business

CRM's - Messaging, timing, and going next

CRM's - Creating engaging email with information, links, and video

Converting your online consumer into a customer

Websites, Blogs, Backlinks, and MOZ

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