The 60 Second Originator

Qualified Leads vs Converted Leads and Follow Up

Customer Service and Lead Follow Up - The Tiller

Horrible Lead Experiences – Loan Officer

Horrible Lead Experiences - Consumer

Pricing Engines - Operational Efficiencies for Scale - From Web to Lock

Pricing Engines – Pricing Information and ‘Go/No Go Thresholds’

Pricing Engines – Pricing Information and Communications

Pricing Engines – Lead Capture and Pricing Information

Lead Management – Messaging & Managing by Custom Filters

Lead Management – Messaging & Managing Leads by Status

Lead Management - Assigning leads by skill level

Lead Management - Response Rates Required by Source

Website Integrations - Consumer Facing Pricing - Referral Business

Website Integrations - Consumer Facing Pricing - Internet

CRM’s – Measuring Engagement and Capturing Business

CRM’s – Messaging, Timing, and Going Next

CRM's - Engaging email with information, links, and video

The Cycle of Conversion

Customer Acquisition Models SEO - blogging, writing, content, transcription

Google Analytics, and MOZ, Key Word building and SEO

Landing Pages and Mortgage Leads - A/B Testing, Conversion Data, Click To Conversion Data

Customer Acquisition Models PPA - Commoditized Mortgage Leads - Loan Officer A/B Testing

Customer Acquisition Models PPA - Commoditized Mortgage Leads - Lead Source A/B Testing

Customer Acquisition Models PPA - Exclusive Mortgage Leads - Loan Officer A/B Testing

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